The fRiDaY File - In the mood

Sybase to boost marketing spending in four areas

Kate Maddox
B to B Online
February 7, 2012 - 6:01 am EDT

Sybase Inc., an enterprise software company that is part of SAP, will increase its marketing spending this year in four key areas: collateral, social media, direct marketing and mobile, said Mark Wilson, senior VP-corporate and field marketing at Sybase.
. . .
On the social media side, Sybase will use a number of tools, including Facebook, LinkedIn Twitter and YouTube, to encourage discussion about its brand and products.

"We've been doing social for a while," Wilson said, noting that Sybase has increased its social media budget every year since 2009.

---